"Let everyday life become a work of art!" — Lefebvre, Everyday Life in the Modern World.

In a huge system that is highly modernized, we need a way to revolutionize the stereotyped and serious daily life in society—"Birthdayism" is a concept.  The "Birthdayism" movement extracts the three elements of birthdays — cake, candle, and wish, then connects everyday life through "Everything is cake," "Everything is candle," and "Wish everything."  Make the unconventional ritual of birthdays an everyday lifestyle! Expand birthday possibilities! Celebrate everything as resistance! Revelry!

This project uses an interactive website and going viral as a form of digital activism, launching an outre and democratic participatory revolution. The website includes a parade as a homepage, a clear manifesto, a guideline to guide people’s practice, and a Tower to collect wishes. 


Birthdayism
生日主义
2022|12



Digital Virus
Web Home - Parade
Web - Manifesto
Web - Action Guideline 
Web - Birthday Tower
Video:  Demo of Collective Interactive Performance